HOW DO YOU BUILD A STRONG, AUTHENTIC BRAND?

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Sensemiotics

Authentic responses – How are you connected to the world around you

Grabbing people’s attention with trustworthy impressions is your first step towards durable communication. Understanding how you are perceived in the sensory and digital world requires a holistic, big picture view. We validate your efforts, analyze every angle – sensorial and digital – and provide you with advice.

Clear and actionable communication starts with the senses; they position everything around them. To get your positioning in sync with how you are being positioned in people’s perception requires clear and consistent expressions across all the sensory channels in both the analogue and digital world you operate in.

What we offer: All communication is multifaceted; at Sensemiotics we do not believe in one-dimensional approaches. For that reason, we bring best-practices from different fields together in every project to triangulate issues and formulate recommendations. Using various skill sets and multi-disciplinary experts we can optimize every form of communication.

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Our team

Sensemiotics is a team of specialists developing strategies and insights for brands and organisations. We offer a holistic perspective on the market’s new communication needs through research, insight and consultancy, based on semiotic, sensorial and digital strategy. We guide clients within all sectors, from FMCG, packaging, pharmaceutical industry, automotive, tools, fashion, finances and insurances, travel, telecom, universities, logistics, unions and broadcasting to government and parliament.

Karin Sandelin

Sensemiotics

+4670-1842381

karin.sandelin@kantarsifo.com

I’ve been doing semiotic analyses at Kantar Sifo for 17 years, and regularly hold lectures and workshops on visual communication for strengthening brands. My background is in multimedia education technology, design management and art history.

Thierry Mortier

Semiotician

+4676-5362216

thierry.mortier@kantar.com

I’ve been active in the field of semiotics and contemporary art for 17 years and specialize in visualizing complex structures. As a regular speaker at Semiofest, published in Semiotica and Semionaut.net I’m an active developer of semiotic methodology.

Hanna Stolpe

Semiotician

+4676-5362215

Hanna.stolpe@kantar.com

I’m a semiotician with sommelier background and expert on media communication regarding democracy and politics. My interdisciplinary background brings new perspectives on our medialized society – from scent and taste to visual and textual communication.

Martin Ljungdahl Eriksson

Sonic Strategist

+4676-5362217

martin.ljungdahl@kantar.com

I´m specialized in acoustic design, sonic branding and strategies for voice and music supervision. Also, a PhD candidate in informatics, with a research focus on how to use sound as personalized design elements to influence experiences and behaviors.

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The emotional need for authenticity is driving the market in our attention economy. Durable communication is asking for integrated consistency across all our sensorial input, and on all our different channels.

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Sensemiotics translates sensorial and digital research into actionable methods. We guide you with insights on how your communication is being perceived, and offer strategic recommendations on expressions in line with your positioning. Contact us!

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HOW DO YOU BUILD A STRONG, AUTHENTIC BRAND?

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